Senior Brand Operations Specialist

1 week ago

Thoothukudi, Tamil Nadu, India beBeeMarketing Full time ₹ 8,00,000 - ₹ 12,00,000

Job Title: Senior Operations Manager

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As a key member of our team, you will be responsible for the management and execution of operational aspects of brand and marketing.

This role will play a crucial part in managing exhibitions, social media coordination, budget management, brand merchandise, sales collaterals, and vendor management.

You will work cross-functionally with R&D, packaging, sales, HR, and finance teams to ensure seamless execution and alignment with the company's strategic goals.

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  2. Exhibitions & Trade Shows

Manage all administrative and logistical deadlines for exhibitions and marketing events.

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  2. Coordinate with cross-functional teams to gather product, branding, and technical information.

Ensure timely delivery of collaterals, booth materials, and samples to event locations.

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  2. Collate all leads and visitor data captured during events and ensure accurate and timely upload to SFDC, in coordination with the sales and CRM teams.

Social Media Coordination

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  2. Act as the liaison between the company and the external social media agency.

Collaborate with internal teams (R&D, Packaging, Sales, HR) to source content ideas and product information.

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  2. Oversee planning, scheduling, and execution of social media content to ensure brand consistency.

Marketing Budget & Finance

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  2. Track all marketing expenses and ensure adherence to allocated budgets.

Collaborate with the finance team for processing invoices, vendor payments, and reconciliations.

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  2. Maintain updated records and reports on campaign spends and cost effectiveness.

Sales Collateral Management

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  2. Drive the creation, review, and distribution of brochures, presentations, and product sheets.

Coordinate with design agencies, internal teams, and printers for timely execution.

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  2. Maintain a repository of up-to-date marketing assets for the sales team.

Vendor Management

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  2. Identify and evaluate vendors in key markets for printing, branding, gifting, and events.

Negotiate terms and ensure quality and timeliness of deliverables.

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  2. Maintain a database of approved vendors with rate cards and service histories.

Brand Identity Implementation

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  2. Ensure consistent implementation of the brand identity across all touchpoints and materials.

Review physical and digital branding at office premises, packaging, events, and collaterals.

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  2. Work with marketing leadership to audit and improve brand consistency.

Merchandise & Gifting

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  2. Manage end-to-end execution of branded merchandise such as T-shirts, diaries, calendars, gifting items, labels, and packaging materials.

Liaise with creative, sourcing, and procurement teams to ensure quality, timeliness, and budget compliance.

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