Social Media Marketing Lead

2 days ago

Ghaziabad, Uttar Pradesh, India beBeeMarketing Full time ₹ 20,00,000 - ₹ 25,00,000

Established in 2004, a pioneering firm is the world's first and only specialist in designing, building, and running bespoke marketing ecosystems for brands.

We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a leading innovator, we're at the forefront of leveraging cutting-edge technology to revolutionise how we create and deliver work.

Our goal is to empower our teams to produce innovative and impactful results through effective collaboration and strategic planning.

Role: Senior Social Media Manager

Location: Mumbai, India

Work Timings: Flexible hours

What you need to be great in this role:

  • Briefing and working with agency partners to align, develop and ensure deliverables are being completed on time as per plan.
  • Developing strategies for social marketing activations including owned and operated social and the social of allied partners (talent, labels, partners etc) to drive business, marketing and social goals.
  • Working closely with external partners to align plans and ensure deliverables are delivered and executed smoothly.
  • Helping inform internal teams of key trends and/or brand crisis situations on social media that can impact the business.
  • Inform and sometimes implement paid media to drive reach.
  • Community Management with a focus on identifying engagement opportunities and driving conversations between brand and users.

Developing strategies and plans around recruitment and optimization of influencers plans - Understanding the influencer and content creator ecosystem:

  • Comfortable working with data and numbers while also knowing the pulse of great content that works for social media audiences.
  • Ensuring agency execution is in line with the marketing brief while maintaining brand and partner guidelines and mandates.
  • Having good working relationships with influencer agencies, talent management agencies and content creators.

Collaborating with colleagues marketing and business teams as well as the social teams across APAC and IN to align, inform and receive support to deliver social marketing plans:

  • Excellent communication and presentation skills to represent the work well in forums with key stakeholders.
  • Being a great team player.

Having an experimental and dynamic mindset:

  • Analyzing successes, failures, learnings and way forward on initiatives and experiments and socializing the same with cross functional teams.
  • Continuous optimization of influencer plans based on feedback, learnings and results.
  • Proactiveness and willingness to run robust experiments to optimize influencer marketing plans which inform future marketing strategies.
  • Innovation: Ensuring the brand's social is at the crux of topicality in the Indian social media ecosystem.
  • Passion for and inquisitive about AI and new technologies.
  • Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical.

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