Product Marketing Specialist

4 weeks ago

Chennai, Tamil Nadu, India OJcommerce Full time

About the Role:

The Product Marketing Manager will be responsible for managing all aspects of pricing, promotions, channels, and advertising for a product line with a strong presence in leading online marketplaces.

Key Responsibilities:

  • Identify product strengths and weaknesses, and promote the product line across all leading channels.
  • Identify key aspects of products, including essential keywords, and track their efficacy across channels to grow the product line vis--vis competition.
  • Identify opportunities in the marketplace to expand the product line by identifying consumer gaps, consumer searches, and competition strengths.
  • Work with key channel managers to ensure that marketing is done as per desired budgets and help the product succeed across both ads and SEO growth.
  • Meet sales targets within cost budgets of the product line.
  • Create and nurture relationships with stakeholders in online marketplaces and digital channels.
  • Benchmark products against competition for both features/pricing and listing quality.
  • Track SEO growth of the product line and identify areas of improvement.

Requirements:

  • Proven experience in ecommerce across listing, ads, SEO in 1 or more leading channels.
  • Proven experience in digital marketing to drive sales through paid advertising, email marketing, and affiliate marketing.
  • Experience in launching new products and exposure to all aspects of product marketing to manage listings of products, pricing, promotions, and positioning.
  • A high order of qualitative and quantitative analytical skills.
  • Ability to deal with a dynamic and complex ecosystem.
  • Must be highly proficient in Excel.
  • Excellent written and verbal communication skills.
  • Strong ability to build relationships with internal and external stakeholders.

About Us:

OJ Commerce is a fast-growing, profitable online retailer based in Florida, USA with a full-fledged India office based in Chennai. Our vision is to be the best-in-class eCommerce company delivering exceptional value to all stakeholders.

We deliver exceptional value to customers by leveraging technology, innovation, and brand partnerships to provide a seamless and enjoyable shopping experience of high-quality products at the best prices. We have established a sophisticated, data-driven system to run operations with virtually no human intervention.

Our portfolio of products comprises over a million SKUs, and 2,500+ brands across 8 major categories.

This position is to manage the marketing of a product line with a strong presence in Amazon, Walmart, Wayfair, Home Depot, and eBay with more partner relationships in the works. Our flagship website of www.ojcommerce.com is one of the fastest-growing ecommerce channels and serves several million customers every year.

The line of business is growing fast (CAGR ~70%) and will hit several hundred million dollars in revenue soon. All products are sold direct to consumers in the United States via online channels.

What We Offer:

  • A fast-paced start-up with unlimited opportunities to make an impact.
  • An environment and culture to realize your potential.
  • Competitive salary.
  • Medical Benefits/Accident Cover.
  • Flexi Office Working Hours.

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