Product Marketing Specialist
3 weeks ago
Job Description:
This role focuses on introducing and marketing a new software solution in USAM’s portfolio. As a Senior Product Marketing Manager, you will be responsible for developing market research, creating go-to-market strategies, and collaborating with the sales and product management teams to ensure the successful launch and adoption of the new software.
Responsibilities:
- Develop and execute market research for the new solution
- Create go-to-market strategies for software products
- Collaborate with sales and product management teams to execute product marketing initiatives
Pre-requisites:
- Expertise in market research and go-to-market strategy, especially for software products
- Sales and product management collaboration experience
- Strong product marketing skills, with a focus on software solutions
- Analytical and strategic thinking abilities
- Excellent communication and presentation skills
- IT industry experience, with a focus on software products
- Bachelor's or Master's degree in Marketing, Business, or a related field with 5-7 years of relevant experience
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