
Paid Social Lead
7 days ago
About this Opportunity
You will oversee the execution and strategy for all paid social channels, ensuring alignment with our commercial goals.
We are looking for an experienced professional to analyze and make recommendations on budget allocation across channels, devices and campaigns to improve app acquisition campaign performance.
Key Accountable for performance against monthly targets while coaching team members.
We encourage innovation and creativity in identifying new marketing opportunities and developing strategic solutions.
Ongoing full project and campaign lifecycle management ensuring high quality delivery and KPI achievement through cross-functional teams (measurement, attribution, creative, marketing, product).
Collaborate with local marketing teams and provide clear guidance on best execution of local tactics.
Contribute to best practice guidelines and share digital expertise across teams within the organization.
Requirements include 5+ years of experience managing paid social advertising campaigns. This includes minimum 2 years of experience in managing campaigns for Meta, Snapchat, TikTok or Twitter.
Expertise in App acquisition and ideally full-funnel marketing is required along with leadership and stakeholder management experience.
A strong analytical mindset with ability to translate data into actionable strategies is essential.
Excellent communication and interpersonal skills are crucial to manage stakeholders effectively.
We need a candidate who can identify marketing opportunities and develop strategic solutions as well as initiate innovation and influence team.
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