
Digital Marketing Strategist
2 weeks ago
We are seeking a seasoned professional to spearhead our digital marketing initiatives across our institutes. As a Digital Marketing Lead, you will be responsible for planning and executing impactful campaigns that drive business growth.
- Develop and implement comprehensive digital marketing strategies to achieve lead generation and quality targets.
- Leverage your expertise in SEO, content creation, PPC, retargeting, email marketing, online PR, social media advertising, and conversion optimisation to drive results.
- Create detailed dashboards for regular tracking, publishing, and reporting performance marketing and search KPIs.
- Optimise website content, landing pages, blogs, articles, and paid search copy to enhance user experience and engagement.
- Collaborate with the marketing team to develop digital assets for campaigns, ensuring cohesive branding and messaging.
- Lead and mentor a team of digital marketing professionals, providing guidance and support to ensure their success.
Requirements:
- 6-8 years of experience in digital marketing, with a proven track record of delivering successful campaigns and driving business outcomes.
- Hands-on experience with organic search platforms like Google Analytics and Google Search Console.
- A results-driven, analytical, and meticulous approach to data and reporting systems.
We are a leading education group with multiple institutes, committed to providing high-quality education and innovative solutions to our students. If you are a motivated and experienced digital marketer looking for a new challenge, we encourage you to apply.
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