Senior Digital Marketing Strategist
3 days ago
Digital Marketing Strategist
We are seeking a strategic thinker to develop and execute comprehensive digital marketing strategies that drive business growth. As a Digital Marketing Strategist, you will play a key role in shaping our digital presence and driving customer engagement.
- Develop end-to-end digital marketing strategies aligned with business goals
- Design and optimize omnichannel journeys across web, email, mobile, social, and paid channels
- Translate business objectives into data-driven campaign plans with clear Key Performance Indicators (KPIs)
- Build reporting frameworks to track, analyze, and optimize performance
- Conduct competitor and market research to identify trends and gaps
- Provide consultative guidance to clients and internal stakeholders
- Collaborate with design, development, content, and analytics teams for execution alignment
- Advocate AI-assisted marketing practices such as audience modeling and testing automation
Requirements
- Proven experience in crafting and executing omnichannel strategies
- Hands-on experience with Marketing Automation Platforms (MAPs) and Customer Data Platforms (CDPs) such as SFMC, HubSpot, Adobe Campaign, and AEP
- Exposure to marketing analytics, paid media, SEO, and email/lifecycle management
- Experience in developing and implementing customer journey frameworks
- Strong analytical and presentation skills with the ability to influence stakeholders
- Exposure to Agile and Project Management methodologies
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