Strategic Marketing Automation Specialist
2 weeks ago
About the Role:
The Strategic Marketing Automation Specialist will serve as a subject matter expert, strategic advisor, and tactical executor for process automation across multiple demand generation platforms. This role requires a deep understanding of strategic and tactical execution for email marketing, customer journey orchestration, nurture strategies, demand generation, account-based marketing, and opportunity acquisition.
Key Responsibilities:
- Provide strategic guidance to internal stakeholders to achieve their business goals and adopt new approaches through effective marketing automation and always-on strategies.
- Define, test, and optimize demand generation tactics in partnership with business unit stakeholders across all stages of the funnel (e.g., audience segmentation, scoring systems, content strategies, multi-channel campaigns, customer orchestration workflows, etc).
- Proactively manage the product marketing technology roadmap and understand stakeholder requirements, leverage market trends, and prioritize marketing technology innovation based on short and long-term business goals.
- Monitor marketing technology industry trends and emerging technologies with the ability to design, apply, and implement best practices for business environments.
Requirements:
- Bachelor's degree in an appropriate field with 12 or more years of experience; or Master's degree with 10 or more years of experience; or PhD level with 6 or more years of experience; or local equivalent.
- Knowledge of Marketing Technology (MarTech) and proven experience with one or more marketing automation and ABM platforms (e.g., Eloqua, Salesforce Marketing Cloud, HubSpot, Marketo, 6Sense, Demandbase).
- Strong understanding of marketing principles, best practices, and campaign management.
- Experience working in a global, matrixed organization and driving collaboration across diverse teams and geographies.
- Leadership experience to create a culture built on trust and building inclusive relationships with empathy to drive collaboration and engagement.
- Excellent communication, collaboration, and interpersonal skills.
- Excellent Marketing Analytics background and proven problem-solving skills.
- Ability to prioritize effectively and manage multiple tasks simultaneously.
What We Offer:
- A dynamic and collaborative work environment.
- Opportunities for professional growth and development.
- A competitive compensation and benefits package.
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