Market Activation Professional

Digital Market Activation Manager Job Description

This role is responsible for leading all business readiness activities from initial engagement to ongoing feature enablement associated with customer launches of new features. Key responsibilities include leading Change Impact Assessment, determining business readiness activities and using these to shape the approach to customer launch including a robust communications and frontline training plan.

Other key activities include defining the best pilot and implementation approach, using data and insights from previous rollouts and creating assets that maximize reuse. This involves partnering with market teams to produce a robust Go to Market plan to launch the change with customers, underpinning this with data and insight to tailor this to market.

The Digital Market Activation Manager will also manage Go/No Go Governance activity, ensuring all compliance criteria and governance is met before launch. Post-launch, they will produce daily Hypercare reporting to track customer response, operational and technical performance, identifying and tracking trends to optimize the approach for subsequent launches.

In addition, the successful candidate will lead activities including management of implementation activities, live proving and running Hypercare meetings to ensure successful delivery of digital releases. They will also facilitate creation of content and delivery of trainings to Frontline staff (contact centre/network) for new feature releases.

• A background working on digital transformation programs/initiatives with expertise of online and mobile platforms, including awareness of technical, market and customer considerations.
• Experience of working directly with individual markets or a region to support business readiness activity needed for delivery of digital change.
• Experience working in agile cross-functional (business and tech) teams.
• Subject Matter Expertise in internal/external communications, undertaking change impact assessment, training, migration and implementation planning.
• Strong commercial focus, able to produce Go To Market plans with KPIs to effectively communicate change to customers.
• Ability to take a portfolio view and effectively manage multiple deliveries in parallel.
• Good understanding of IT project management methodologies, frameworks and Agile best practices.
• Excellent stakeholder management skills to enable effective working with a wide range of internal customers with conflicting priorities and the ability to lead and influence.
• Highly developed communication skills, both written and verbal, to explain complex or technical issues and support effective collaboration with market and frontline teams across the region.
• Pragmatic decision making skills, with the ability to make clear judgments based on data and understanding risk.
• Respectful of different cultures, working with Global colleagues across all regions (North America, LATAM, Middle East, Asia Pacific and Europe).
• Experience in line management, supporting team members with performance through coaching and development.

We are looking for a talented individual who is passionate about delivering digital change and has a strong commercial focus. In return, we offer a competitive salary and benefits package, as well as opportunities for career growth and development.

This is an exciting opportunity to join our team and be part of a dynamic and innovative organization. If you are a motivated and results-driven individual who is looking for a new challenge, please apply now.

We are a global financial services company with a strong presence in multiple regions. Our mission is to deliver digital solutions that meet the evolving needs of our customers and stakeholders.