Building University Brands in India

11 hours ago

Vellore, Tamil Nadu, India beBeeBrand Full time US$ 18,00,000 - US$ 20,00,000
Job Title:

Brand Director - University Campuses

About the Role:

We are partnering with prestigious universities to launch their campuses in India, making world-class education more accessible. As a Brand Director, you will lead brand identity creation and execution for each campus, influencing how students, parents, faculty, and partners perceive us.

This senior leadership role combines strategic thinking, creative storytelling, and data-driven execution to shape perceptions, drive enrollment, deepen engagement, and build long-term university brand reputation.

  • Create and execute distinctive brand strategies for each campus, balancing global equity with unique positioning in the Indian market.
  • Develop scalable brand architectures that support multiple academic programs and audiences.
  • Maintain brand guidelines and governance frameworks across all platforms and touchpoints.
Influencer Marketing:

Design and manage large-scale influencer marketing campaigns with high-authority influencers, education YouTubers, and subject-matter experts.

Build student ambassador networks on college campuses, student clubs, and faculty champions to organically amplify brand stories.

Lead partnerships with credible voices in education and youth media to elevate trust and authenticity.

Digital Experience:

Oversee website planning and creation as a flagship brand destination, including design, structure, content, SEO, and storytelling.

Develop and execute digital content strategies that bring alive university missions, student stories, faculty expertise, and program outcomes.

Skills & Qualifications:
  • 10–12 years in brand, marketing, or creative leadership roles – ideally in education, youth brands, omni-channel brands targeting Gen Z.
  • First-hand experience building brands in the Indian market through brand positioning, messaging, and customer segmentation.
  • Demonstrated success in launching new brands, driving large-scale impact through influencer campaigns, and leading website development.
  • Proven experience in content marketing, digital storytelling, and managing cross-platform campaigns.
  • Exceptional creative judgment, stakeholder leadership, and strategic thinking skills.
Why Join Us:

You'll make a meaningful impact by supporting learners globally while working in a collaborative, inclusive, and growth-oriented environment.

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