Digital Retention Strategist

23 hours ago

Kota, Rajasthan, India XYLEM LEARNING Full time
Job Summary:

The Digital Marketing Retention Manager is responsible for developing and executing strategies that maximize customer retention, increase customer lifetime value (CLV), and drive loyalty across digital channels.


Main Responsibilities:
  • Develop and implement customer retention strategies to increase customer loyalty and reduce churn.
  • Collaborate with cross-functional teams (Product, Customer Success, and Sales) to align retention strategies with overall business goals.
  • Build and optimize lifecycle marketing campaigns aimed at specific customer segments.
Key Performance Indicators:
  • Customer retention rate
  • Churn rate reduction
  • Customer lifetime value growth
  • Loyalty program success
  • Retention marketing campaign performance

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