Digital Acquisition Strategist

4 days ago

Bengaluru, Karnataka, India beBeeAcquisition Full time ₹ 2,00,000 - ₹ 2,50,000
User Acquisition Specialist (Mobile Games)

We are seeking a highly motivated and data-driven User Acquisition Specialist to join our growth team. The successful candidate will be responsible for managing the entire UA funnel — from campaign conceptualization to in-depth performance analysis — with the goal of acquiring high-quality users at scale and maximizing long-term ROI.

This role requires a mix of technical expertise, strategic thinking, analytical rigor, and creative collaboration, making it ideal for someone passionate about scaling mobile games in the competitive social and hypercasual space.

Our ideal candidate will have 4+ years of hands-on experience in UA for mobile games, with proven expertise with major ad platforms. They will also have strong working knowledge of MMPs, including event setup and analysis, as well as deep understanding of UA KPIs.

Key Responsibilities

  • Technical & Execution
  • Plan, launch, and optimize UA campaigns across Meta (Facebook/Instagram), Google Ads (UAC), TikTok, Apple Search Ads, Unity, and other ad networks/DSPs.
  • Manage daily campaign performance, adjusting bids, budgets, targeting, and creatives to hit CAC, LTV, and ROI goals.
  • Implement structured A/B tests for campaigns, audiences, and creatives.
  • Ensure accurate event configuration and tracking across ad platforms and Mobile Measurement Partners (MMPs).
  • Analytical & Reporting
  • Analyze campaign and cohort-level data from ad platforms and MMPs to identify trends, opportunities, and risks.
  • Calculate breakeven points and model projected LTV/ROI by user cohorts.
  • Understand and act on player journey metrics (ex. New users: D0–D7; Retained users: D7+; Reactivated users).
  • Build dashboards and performance reports in tools such as Looker Studio or Tableau.
  • Strategic
  • Develop and execute a full-funnel UA strategy that integrates acquisition, retention, and re-engagement.
  • Create and manage audience strategies (custom audiences, lookalikes, retargeting cohorts).
  • Design and execute re-engagement campaigns for churned or low-activity users.
  • Collaborate with CRM and product teams to connect UA with retention and monetization strategies.

Requirements

  • 4+ years of hands-on experience in UA for mobile games.
  • Proven expertise with major ad platforms.
  • Strong working knowledge of MMPs, including event setup and analysis.
  • Deep understanding of UA KPIs (CPI, CAC, ROAS, ROI, LTV, retention).

What We Offer

A challenging role in a fast-paced industry with opportunities for growth and development.

We are an equal opportunities employer and welcome applications from diverse candidates.

Please submit your application, including your resume and cover letter, to apply for this exciting opportunity.

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