Strategic Brand Solutions Expert

2 weeks ago

Mumbai Metropolitan Region, India Barcode Entertainment : Strategic Brand Solutions Full time
About Barcode Entertainment

We are a leading influencer marketing network in India, connecting top brands with influencers who can amplify their reach and impact. As we continue to grow, we're looking for a driven, results-oriented Business Development Manager to help us scale new heights.

Job Summary

The ideal candidate will have 4+ years of experience in brand management, marketing, or client solutions, ideally within an agency or influencer marketing environment. Strong experience in building and nurturing relationships with senior-level clients is essential.

Key Responsibilities:
  • Client Servicing & Relationship Management
    • Build and maintain strong, long-term relationships with clients, acting as their trusted advisor and primary point of contact.
    • Proactively manage client expectations, ensuring alignment on goals, timelines, and deliverables.
    • Identify new opportunities to add value to existing client relationships by suggesting innovative brand solutions and services.
  • Strategic Planning & Brand Strategy Development
    • Lead the development of customized brand strategies based on in-depth market research, industry insights, and client objectives.
    • Work with clients to craft actionable marketing plans that align with their broader business goals, while leveraging performance data and market trends.
    • Develop multi-channel brand campaigns, integrating social media, digital, influencer, and paid media to achieve maximum impact.
  • Pitching & Business Development
    • Take ownership of the end-to-end pitch process, from initial client briefings and strategy development to final pitch presentations and proposals.
    • Present and sell brand solutions that showcase the agency's capabilities, unique value propositions, and data-driven approach to achieving results.
    • Work closely with the sales and marketing teams to generate new business leads, expand the agency's client base, and foster long-term growth.
  • Campaign Execution & Cross-Functional Collaboration
    • Collaborate with creative, production, and media teams to ensure the seamless execution of campaigns, ensuring all elements (creative, messaging, timing, and media) are aligned with client objectives.
    • Oversee the implementation of integrated marketing campaigns, ensuring quality control and timely delivery.
    • Provide guidance to teams to ensure that campaigns are executed to the highest standards and deliver on agreed-upon KPIs.
  • Performance Tracking, Reporting & Optimization
    • Monitor and analyze campaign performance against KPIs and deliver regular updates to clients on the status of their campaigns.
    • Provide actionable insights and data-driven recommendations for optimizing campaigns, increasing ROI, and driving performance improvements.
    • Lead post-campaign analysis to gather insights and identify areas for future growth.
  • Market Insights & Industry Knowledge
    • Stay informed on emerging trends in digital marketing, social media, influencer marketing, and the broader advertising landscape.
    • Use industry insights and competitive intelligence to inform strategy and provide clients with cutting-edge solutions.
  • Leadership & Team Collaboration
    • Work closely with internal teams to align strategies, ensure smooth execution, and foster a culture of collaboration.
    • Provide mentorship and guidance to junior team members, helping them grow professionally and expand their skills.
What We're Looking For
  • Experience
    • 4+ years of experience in brand management, marketing, or client solutions, ideally within an agency or influencer marketing environment.
  • Client & Relationship Management
    • Strong experience in building and nurturing relationships with senior-level clients, ensuring a seamless client experience.
  • Brand Strategy Expertise
    • A deep understanding of brand strategy, including how to develop and execute integrated marketing campaigns across multiple platforms.

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