Meta Ads Campaign Manager

1 day ago

Dombivli, Maharashtra, India beBeeMarketing Full time US$ 9,00,000 - US$ 12,00,000
Meta Ads Specialist

The role of Meta Ads Specialist is to develop, implement and optimize paid campaigns on Meta (Facebook & Instagram) to drive performance and meet business objectives.

Key responsibilities include leading the end-to-end campaign execution: creation, audience targeting, ad copywriting and budget management. Conduct in-depth audience research and leverage Meta's targeting tools to ensure campaigns reach the right people.

Performance Analysis & Optimization

Analyze campaign data to optimize for CPA, ROAS, CTR and conversions. Continuously refine targeting, bidding strategies and creative assets. Conduct A/B testing on ad creatives, formats and audiences to improve performance.

Budget Management

Oversee and manage campaign budgets to ensure cost-effective advertising and maximize ROI. Forecast and adjust budgets based on performance, ensuring optimal ad spend allocation.

Creative Strategy & Optimization

Collaborate with creative teams to develop engaging ad formats (carousel, video, static, etc.). Optimize creative assets for engagement, conversions and campaign performance.

Reporting & Communication

Generate and present campaign reports with actionable insights. Align with clients/internal stakeholders on objectives, updates and strategies.

Qualifications

Mandatory Meta Ads Certification. Proven experience running Meta Ads campaigns with measurable results. Strong understanding of CPA, ROAS, CTR and conversion tracking. Proficiency in Meta Ads Manager and related tools. Excellent communication and reporting skills.

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