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Chief Growth Officer

2 weeks ago


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Senior Marketing Manager Job Description

As a key member of our team, we are seeking a seasoned Marketing Manager / Senior Marketing Manager to spearhead and expand our inbound marketing efforts.

This role plays a pivotal part in driving brand awareness, generating qualified leads, and supporting revenue growth in the U.S. B2B market, particularly in the vendor verification and onboarding sector.

  1. Inbound Marketing Strategy: Develop and execute comprehensive inbound marketing strategies to attract and convert high-quality leads through content marketing, SEO, email campaigns, and social media.
  2. Content Development: Collaborate with content creators to produce engaging and informative content that addresses the needs of our target audience, including blogs, whitepapers, case studies, and webinars.
  3. SEO Optimization: Implement SEO best practices to improve organic search rankings and drive traffic to our website.
  4. Campaign Management: Plan and manage multi-channel marketing campaigns, ensuring alignment with sales objectives and tracking performance metrics.
  5. Market Research: Conduct thorough market analysis to understand customer needs, industry trends, and competitive landscape, informing marketing strategies and positioning.
  6. Lead Nurturing: Develop and manage lead nurturing programs to move prospects through the sales funnel effectively.
  7. Collaboration: Work closely with the sales, product, and customer success teams to ensure cohesive messaging and alignment across all customer touchpoints.

The ideal candidate will possess:

  • A minimum of 5-8 years of marketing experience in B2B SaaS companies, with a focus on the U.S. market.
  • Familiarity with vendor verification, compliance, and onboarding processes is highly desirable.
  • A proven track record in developing and executing successful inbound marketing campaigns.
  • A strong understanding of SEO, content marketing, and lead generation strategies.
  • Proficiency in marketing automation tools and CRM systems.
  • Excellent analytical skills to measure and report on campaign performance.
  • Exceptional communication and project management abilities.