Marketing and Brand Strategy Specialist

5 days ago

Kolkata, West Bengal, India beBeeMarketing Full time ₹ 60,00,000 - ₹ 1,50,00,000

Seeking a Brand and Marketing Account Specialist

  • Strategic Thinker Role Overview

As an independent contributor, you will be responsible for managing end-to-end branding and marketing initiatives for our company. This role requires a strategic thinker with excellent communication skills.

Key Responsibilities:

  • Brand Management
  • Ensure consistent brand identity across all channels and materials
  • Develop and implement brand positioning strategies for HRG's verticals
  • Coordinate with design and content teams to maintain visual and messaging consistency

  • Account Management
  • Act as the primary point of contact for internal stakeholders and agency partners
  • Prepare campaign briefs, timelines, and reporting structures
  • Manage creative agencies, digital vendors, and freelance talent

  • Content Oversight
  • Development of marketing content (blogs, case studies, social posts, brochures, videos, etc.)
  • Ensure that all content aligns with the tone, voice, and brand strategy
  • Ensure highest standard of quality control
  • Ensure content meets industry protocols and brand protocols

  • Design Oversight
  • Design brand and marketing materials including but not restricted to social media, digital, print, corporate communication
  • Do quality analysis and design impact reporting
  • Train brand stakeholders on design SOPS for brands

  • Performance & Analytics
  • Monitor campaign KPIs and regularly report on ROI, engagement, and brand health metrics
  • Use insights to optimize marketing strategies and budget allocations

Requirements:

  • Bachelor's/Master's degree in Marketing, Communications, or a related field
  • Proven experience in brand/account management, preferably in HR, recruitment, or B2B services
  • Strong understanding of digital marketing, campaign planning, and content development
  • Excellent communication, coordination, and presentation skills
  • Proficiency in using tools like Canva, HubSpot, Google Analytics, and social media platforms
Preferred Attributes:

  • Creative thinker with a strategic mindset
  • Strong project management and multitasking skills
  • Knowledge of employer branding, talent marketing, or recruitment marketing is a plus
Benefits:

  • Competitive salary and performance incentives
  • Opportunity to shape and grow reputable brands in the HR/Skill Development/Social Cause space
  • Collaborative, growth-oriented work environment

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