
Digital Marketing Specialist
2 days ago
The Marketing Outreach Associate will be responsible for supporting the planning, execution and optimization of influencer marketing campaigns.
- Identify potential influencers across social media platforms that align with the brand's target audience and values.
- Research and conduct outreach to introduce potential influencers to the brand and discuss collaboration opportunities.
- Develop and execute influencer marketing strategies and campaigns, coordinating logistics and managing deliverables.
- Manage relationships with influencers and their management teams, ensuring strong communication throughout campaign execution.
- Track performance metrics using analytics tools, analyzing key metrics such as engagement rates and reach to assess campaign effectiveness.
Qualifications
- Bachelor's degree in Marketing, Communications or a related field.
- 2-3 years experience in influencer marketing, social media marketing or a related role.
- Strong understanding of social media platforms and influencer marketing trends.
- Excellent communication and interpersonal skills.
- Ability to manage multiple projects and deadlines simultaneously.
- Proficient in using social media analytics tools and marketing software.
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