Digital Marketing Expert

7 days ago

Aligarh, Uttar Pradesh, India beBeePerformanceMarketer Full time ₹ 18,00,000 - ₹ 25,00,000

Role Summary:

We are seeking an experienced Performance Marketer to drive the success of our Google Ads campaigns. This is a fantastic opportunity for a talented individual who can think strategically, execute effectively, and measure outcomes.

Main Responsibilities:

  • Google Ads Campaign Management
    • Leverage your expertise in Google Ads to launch, manage, and scale high-performing campaigns that meet business objectives.
  • Campaign Optimization
    • Continuously monitor and optimize campaign structure, creative assets, ad copy, audience signals, and bidding strategies to maximize ROI.
  • Data Analysis and Reporting
    • Analyze performance metrics to provide actionable insights that inform future marketing strategies.

Requirements:

  • Certifications and Experience
    • Possess Google and Meta Ads Certification or equivalent experience running successful Google Ads campaigns.
  • Technical Skills
    • Demonstrate expertise in setting up conversion tracking and campaign structure for maximum performance.
  • Business Acumen
    • Show understanding of North American SMB segments and customer behavior.
  • Soft Skills
    • Exhibit strong communication and collaboration skills to work effectively with cross-functional teams.

Bonus Points:

  • Lead Generation and ROAS Optimization
    • Demonstrate expertise in lead generation and return on ad spend (ROAS) optimization techniques.

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