Associate, Cultural Partnerships Specialist

18 hours ago


Mumbai, Maharashtra, India Snap Inc. Full time

Snap Inc. is a technology company that believes the camera presents the greatest opportunity to improve the way people live and communicate. We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. Our three core products are Snapchat, an augmented reality platform that powers AR across Snapchat and other services, and our AR glasses.

Snap India has been a cornerstone of Snap's growth since 2019. We have made significant investments in localizing the app and have successfully built a highly engaged Snapchatter community in India. We are looking for a talented individual to join our team as an Associate, Cultural Partnerships Specialist, to deepen Snap's relevance and impact in Indian pop-culture.

Key Responsibilities:

  • Support the Snap creator community by partnering with the most culture-moving events and moments in India.
  • Craft and execute alliances and tie-ups with IPs, Events, Talent, Organisations to drive impact for Snap and its Content partners.
  • Develop playbooks, which utilise Snap's unique platform capabilities, across Product, Creators and Content, and bring those to bear in such partnerships.
  • Work cross-functionally with teams across Talent Partnerships, AR partnerships, Programming & Insights, Marketing, Comms, Growth and Sales to drive value.
  • Build a calendar for such activations, and own outcomes including the nature and extent of creator engagement, content output and innovation quotient from such partnerships.
  • Serve as a spokesperson for Snapchat with partners.
  • Contribute to Snapchat's editorial perspective in current events around entertainment, music, sports, lifestyle, and fashion.

Requirements:

  • 6-9 years of experience working in consumer marketing, partnerships or alliances role in a consumer-facing business.
  • Experience in driving consumer impact via pop-culture associations including events, movie/music tie-ups, barters.
  • Proven track record in conceptualising and crafting organic partnerships and driving projects independently.
  • Experience using Snapchat and passion for growing its community in India and the world.


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