Global Content Leader for US Market

2 days ago

Gurgaon, Haryana, India beBeeLeader Full time ₹ 2,00,00,000 - ₹ 2,50,00,000

About this role

The #1 Ayurveda platform globally is seeking a transformative leader to elevate our content voice, storytelling, and performance in the US market. This high-impact leadership role requires a rare blend of strategic thinking, exceptional writing skills, deep customer empathy, and growth-oriented mindset.

As the Head of Content Global Market, you will create and oversee content that drives conversion, awareness, education, and trust. You will manage a content team and work closely with design, performance, product, and brand teams to craft content that informs, engages, and converts US consumers.

Key Responsibilities:

  • Own Content Strategy: Define and drive the content strategy tailored to the geographical market audience across paid ads, website, email, video, landing pages, and more.
  • Lead Cross-Channel Content Execution: Manage and optimize all consumer-facing content in the brand storytelling, conversion copy, performance creatives.
  • Collaborate with Growth Teams: Partner with media buyers and performance teams to deliver high ROI creatives, test ad hooks, and improve cost per acquisition through content.
  • Consumer Education & Trust: Develop a content-led approach to build authority and explain Ayurvedic science in a way that resonates with Western audiences.
  • Video & Script Oversight: Guide short-form and long-form video scripts for YouTube, Meta, TikTok, and advertorials/listicles/long-form landing pages.
  • Build & Manage a Team: Hire and manage content teams of writers, editors, and video creators. Set priorities, manage calendars, and review quality.
  • Maintain Brand Voice: Ensure consistent tonality and storytelling aligned with our premium, informative, and culturally respectful positioning.

Requirements:

  • 8 to 12 years of content or creative experience, ideally in D2C/eCommerce or consumer health/wellness.
  • 3+ years in a leadership or team management role.
  • Native level written and verbal English skills; sharp editorial instincts and persuasive writing ability.
  • Strong understanding of consumer psychology, especially in wellness and beauty.
  • Demonstrated experience building performance-driven creatives for paid media.
  • Experience educating a global audience on Eastern/alternative wellness a major plus.

What You'll Get:

  • A leadership role at a globally scaling D2C brand with Ayurvedic roots.
  • Cross-functional exposure and ability to directly influence brand success in our most important market.
  • A fast decision-making culture with full ownership and accountability.
  • Meaningful work that helps people feel and live better.

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