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Drive Strategic Growth
2 weeks ago
This role is a pivotal position responsible for driving brand growth and strategic direction to the next phase.
Key Responsibilities- Develop and Refine Brand Positioning: Align brand positioning and value propositions with evolving business and customer needs, ensuring strong storytelling and insight-driven strategy.
- Creative Strategy Implementation: Create execution playbooks for best creative implementation across platforms, offline and online.
- Innovation Leadership: Serve as a point of contact for innovation packaging, leading ideation and conceptualization of new formats and branding.
- Campaign Development: Ideate and guide the development of strategic campaign themes and concepts, ensuring brand alignment.
- Insight-Driven Collaboration: Collaborate with sales, market research, and CRM teams to derive actionable insights from customer behavior, campaign performance, and market trends.
- Education: Bachelor's degree in marketing, communications, design, business, or related field. Master's degree preferred.
- Experience: 3-5 years of experience in brand strategy, communication, or growth marketing roles.
- Proven Track Record: Proven track record of building or transforming consumer brands with strong storytelling and insight-driven strategy.
- Marketing Expertise: Strong understanding of marketing funnels, brand metrics, campaign analytics, and consumer psychology.
