Digital Marketing Executive

3 days ago

Bikaner, Rajasthan, India beBeeSearchArbitrage Full time ₹ 60,00,000 - ₹ 1,20,00,000

Job Overview:

We are seeking a seasoned Digital Marketing Executive to manage and execute high-volume campaigns with a primary focus on search arbitrage.

About the Role:

  • Plan, launch, and scale ad campaigns for search arbitrage funnels.
  • Set up campaigns with advanced targeting, custom audiences, pixel events, and conversion tracking.
  • Optimize campaigns for cost per click, click-through rate, and return on investment, ensuring the lowest cost per conversion while maximizing revenue from search feeds.
  • Drive traffic to monetized landing pages using various platforms.
  • Work with feed providers to align campaign traffic sources and maximize earnings per click.
  • Balance arbitrage economics: cost of acquisition vs. revenue from search feeds (RSOC, AFD, N2S, YHS, BHS, Typein).
  • Conduct daily performance reviews, optimizing bids, creatives, placements, and audiences.
  • Perform A/B testing for creatives, landing pages, and feed response.
  • Track and analyze performance using ClickFlare, Voluum, Google Analytics, and internal dashboards.
  • Use UTM tagging and pixel management for deep tracking and attribution analysis.

Key Responsibilities:

  • Develop campaign strategies based on ROI goals and media buying trends.
  • Monitor spend and performance metrics such as cost per click, cost per mille, click-through rate, cost per action, earnings per click, return on ad spend.
  • Provide insights, reporting, and suggestions to improve campaign performance and budget utilization.
  • Stay updated on algorithm changes, ad policies, and best practices on various platforms.

Requirements:

  • Bachelor's degree in Marketing, Business, or relevant field.
  • Minimum 1+ year of experience in search arbitrage, performance marketing, or PPC media buying.
  • Proven track record in executing high-performance campaigns on various ad platforms.
  • Strong analytical mindset with understanding of key metrics (CTR, CPA, ROAS, etc.).
  • Familiarity with search feed monetization and arbitrage techniques.
  • Experience with click trackers and ad-serving platforms.

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