
Digital Marketing Specialist
1 day ago
Role Overview
We are seeking a skilled Performance Marketing Executive to join our team.
The ideal candidate will have 1-3 years of experience in performance marketing / digital marketing, preferably at a digital marketing or creative agency. They should be hands-on with key digital advertising platforms, including Google Ads, Meta Ads (Facebook/Instagram), and Bing Ads. , SEO, Google Analytics and has worked on e-commerce platforms like Shopify, WooCommerce.
This role involves developing and executing end-to-end performance marketing strategies that align with client goals and drive measurable growth.
The successful candidate will be responsible for planning, launching, and optimizing paid marketing campaigns across various channels. They will leverage tools like Google Analytics, Google Tag Manager, and platform-specific insights to track user behavior, campaign performance, and conversion pathways.
The Performance Marketing Executive will manage and allocate digital advertising budgets effectively, ensuring optimal use of resources and cost efficiency.
Key responsibilities include strategy development and execution, multi-channel campaign management, data and performance analytics, budget and ROI management, campaign optimization and experimentation, innovation and channel exploration, collaboration and communication, and reporting and insights.
Additional skills required include expertise in data analytics and reporting tools, such as Google Analytics and data visualisation tools, as well as creative strategy for ads.
We offer a dynamic work environment and opportunities for professional growth and development. The ideal candidate will have excellent communication and collaboration skills, as well as A/B testing and conversion rate optimisation experience.
This is a challenging yet rewarding opportunity for an experienced marketer looking to take their career to the next level.
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