
Lifestyle Brand Manager
18 hours ago
**Job Opportunity:**
We are seeking a marketing leader to elevate our brand, attract the right audience, and craft compelling narratives that reflect our unique lifestyle.
About UsWe offer a conscious lifestyle choice in a community designed for people who seek a deeper connection with nature, wellness, and mindful living.
Key Responsibilities:- Develop and execute end-to-end marketing strategies to build brand awareness, generate quality leads, and support sales conversion.
- Oversee performance marketing with external agencies and partners.
- Build a compelling digital presence via organic content.
- Own the brand voice and messaging across all communication platforms.
- Plan and execute on-ground events, retreats, open days, and experiential campaigns at our site.
- Closely collaborate with the sales team to align marketing efforts with buyer personas and lead conversion needs.
- Manage partnerships with influencers, sustainability advocates, wellness experts, and aligned brands.
- Use data to track marketing effectiveness, optimize campaigns, and report on key performance metrics.
- Oversee the development of marketing collateral that articulate our lifestyle and values.
- Maintain consistency of brand aesthetics and storytelling across all touchpoints.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 3-5 years of experience in brand building, digital marketing, or lifestyle marketing, preferably in luxury wellness and sustainability sectors.
- Strong storytelling skills with a keen visual and emotional understanding of premium lifestyle brands.
- Hands-on experience with digital platforms, performance marketing, and content marketing.
- Proficiency in using analytics tools, CRM systems, social media platforms, and project management tools.
- Excellent written and verbal communication skills.
- Willingness to travel to our site for events, content shoots, or strategic work.
- Passionate about sustainability, mindful living, wellness, and community.
- A mix of creative vision and analytical thinking.
- Strong leadership, collaboration, and project management skills.
- Prior experience in luxury lifestyle segments.
- Ability to work in a fast-paced environment.
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