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Marketing Manager

2 weeks ago


Jaipur, Rajasthan, India beBeeFashion Full time

**Job Title:** Marketing Manager - Fashion

We are seeking a skilled Marketing Manager to join our team in the fashion industry.

Campaign Strategy & Execution:

We require someone with expertise in planning, executing and optimizing paid marketing campaigns across multiple channels, focusing on customer acquisition and ROI.

Media Buying & Budgeting:

Our ideal candidate will be able to effectively manage ad budgets to achieve key performance indicators such as ROAS, CAC and conversion rate while scaling high-performing campaigns.

Ad Creative Collaboration:

We need someone who can work closely with design and content teams to develop compelling creatives and ad copies tailored for different audience segments.

Audience Targeting:

The successful candidate will create and refine audience strategies using lookalike, retargeting, interest and behavioral segments to maximize efficiency and engagement.

Performance Analysis:

We expect someone who can monitor campaign performance, derive insights through dashboards and reports, and make data-driven decisions for continuous optimization.

A/B Testing:

Our ideal candidate will execute structured A/B tests for creatives, copies, landing pages and audience segments to improve campaign effectiveness.

Landing Page Collaboration:

We need someone who can partner with product and design teams to optimize landing pages for improved quality scores and conversion rates.

Market & Competitor Analysis:

The successful candidate will stay updated with industry trends, consumer behavior and competitor activities, especially within the ethnic fashion e-commerce space.

Reporting & Insights:

We require someone who can regularly share insights, learnings and performance summaries with stakeholders and recommend future course of action.

Required Skills & Qualifications:

  • Bachelor's degree in Marketing, Business, Fashion Merchandising or a related field.
  • 4-5 years of hands-on experience in performance marketing, specifically in the ethnic fashion e-commerce or D2C sector.
  • Proven track record of managing and scaling Facebook and Google ads with measurable results.
  • Strong analytical skills with the ability to interpret large data sets and translate findings into actionable strategies.
  • Deep understanding of digital marketing metrics, attribution models and funnel optimization.
  • Familiarity with e-commerce platforms like Shopify, WooCommerce or Magento is a plus.
  • Passion for fashion, especially ethnic and cultural wear, with an understanding of market nuances and trends.
  • Strong communication and collaboration skills to work effectively with internal and external teams.
  • Experience with performance tracking, retargeting and audience segmentation tools.