Marketing Manager
4 weeks ago
About the Role:
We are seeking a dynamic and results-driven Marketing Manager to lead strategic marketing initiatives across the Healthcare, Banking & Finance, and Hospital sectors. The ideal candidate will have a strong understanding of industry trends, customer behavior, and integrated
marketing strategies to drive brand awareness, lead generation, and customer engagement.
Key Responsibilities:
- Develop and execute 360 marketing strategies tailored to each industry vertical (Healthcare,
Banking & Finance, Hospitals).
- Design and lead both B2B and B2C marketing campaigns across digital and offline channels.
- Collaborate with sales, product, and senior leadership teams to align marketing goals with
business objectives.
- Manage branding, positioning, and communication plans to establish market presence.
- Analyze market trends, customer insights, and competitor activity to refine strategies.
- Plan and oversee events, webinars, conferences, and promotional activities.
- Monitor ROI and performance metrics for all campaigns using analytics tools.
- Supervise and mentor a small team of marketing executives or interns, if applicable.
- Handle marketing budgets and ensure cost-effective initiatives.
Required Skills & Qualifications:
- MBA in Marketing or a relevant field from a reputed institution.
- 5+ years of marketing experience, preferably within the Healthcare, BFSI, or Hospital sectors.
- Strong grasp of digital marketing tools (SEO, SEM, social media, email marketing, etc.).
- Excellent communication, analytical, and leadership skills.
- Ability to manage multiple projects and work in a fast-paced environment.
- Proficiency in data-driven marketing and campaign performance tracking.
- Knowledge of regional market dynamics (Jaipur/Rajasthan) is a plus.
What We Offer:
- Competitive salary with performance-based incentives.
- Opportunity to work across high-impact industries with leading brands.
- Collaborative work culture and growth opportunities.
- Exposure to leadership-level strategy and execution.
(ref:iimjobs.com)-
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