Digital Marketing Specialist for Student Housing Platform

19 hours ago


Pune, Maharashtra, India Amber Full time

About Amber

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Amber is the leading student housing platform globally, helping 80 million students worldwide find and book full-time accommodations near their universities without hassle. We are growing rapidly and targeting $300 million in annual gross bookings value by 2022.

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Job Summary

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We are seeking an experienced Digital Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for researching and creating SEO-friendly content for blogs, web pages, and product descriptions that attract and engage our target audience.

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Main Responsibilities

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  2. Conduct thorough competitor analysis using Google SERP tools like SEMrush, Ahrefs, or Google Keyword Planner to identify opportunities for improving content and keyword targeting.">
  3. Optimize content with on-page SEO best practices including meta tags, keywords, internal linking, and more.">
  4. Collaborate with the SEO team to develop content strategies that align with business objectives.">
  5. Perform keyword research to identify high-value terms and produce content that reflects industry trends and student housing topics.">
  6. Track and report on content performance metrics to identify areas for improvement.">
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Requirements

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  • At least 1 year of experience in SEO content writing or digital marketing.">
  • Strong understanding of SEO principles and best practices.">
  • Ability to conduct thorough research, both on competitors and industry trends.">
  • Familiarity with Google SERP analysis and tools like SEMrush, Ahrefs, or similar.">
  • Excellent written and verbal communication skills.">
  • Ability to meet deadlines and work in a fast-paced environment.">
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What You Will Get from Amber

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As a Digital Marketing Specialist at Amber, you can expect:

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  • Rapid career growth (can skip intermediate levels).">
  • Employee wellbeing policies at the best standard.">
  • An amazing work culture.">
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Salary: Estimated $60,000 - $80,000 per annum



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