Senior Content Strategist

3 weeks ago


Pune, Maharashtra, India Amber Full time

About Amber, a leading global student housing platform. We help 80M students worldwide find and book full-time accommodations near their universities without hassle. Our platform lists 1M units in 6 countries and 80 cities.

Key Responsibilities:

We're seeking an experienced Senior Content Strategist to join our team

**Content Creation & Optimization**: Research and write high-quality content for blogs, web pages, and product descriptions that resonate with our audience.

SEO Mastery: Conduct thorough Google SERP competitor analysis to identify opportunities for improving content and keyword targeting.

Ongoing optimization of content with on-page SEO best practices including meta tags, keywords, internal linking, and more.

Collaboration & Strategy Development: Work closely with the SEO team to develop content strategies that align with business objectives.

Keyword Research using tools like SEMrush, Ahrefs, or Google Keyword Planner to identify high-value terms.

Promote industry trends and student housing topics through engaging content to attract our target audience.

Performance Analysis: Track and report on content performance metrics to identify areas for improvement.

Continuous Learning: Be open to learning new skills and approaches as business needs evolve, and adapt to shifting priorities to support our growth.

**Requirements:**

* At least 1 year of experience in SEO content writing or digital marketing.

* Strong understanding of SEO principles and best practices.

* Ability to conduct thorough research, both on competitors and industry trends.

* Familiarity with Google SERP analysis and tools like SEMrush, Ahrefs, or similar.

* Excellent written and verbal communication skills

* Ability to meet deadlines and work in a fast-paced environment.

Benefits:

Competitive salary: $75,000 per annum,

Rapid career growth opportunities,

Employee wellbeing policies at the best standard,

Amazing work culture.



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