Electronics Industry Marketing Specialist

2 days ago

Erode, Tamil Nadu, India beBeeMarketing Full time ₹ 90,00,000 - ₹ 1,20,00,000

Vasantha Advanced Systems is seeking a dynamic and experienced Marketing Executive to drive business growth in the EMS sector.

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  • Develop and execute B2B marketing strategies to attract OEMs/ODMs in India and abroad.
  • Generate and qualify leads through online/offline channels, industry expos, and professional networks.
  • Identify new markets, customer segments, and partnership opportunities.
  • Coordinate and manage participation in trade shows, exhibitions, and industry events.
  • Maintain CRM systems and track lead conversion performance.
  • Work closely with the sales and technical teams to prepare RFQ responses, proposals, and client presentations.
  • Build and maintain strong relationships with new and existing clients.
  • Drive digital presence via social media platforms with marketing content and campaigns.

The ideal candidate will have a Bachelor's degree in Electronics, Marketing, Business Administration, or related field, with minimum 2–3 years of marketing/sales experience in the EMS or electronics manufacturing industry.

Key qualifications include:

  • A strong understanding of EMS processes, PCBA, wiring harness, and box-build services.
  • Excellent communication and presentation skills.
  • Proficient in using CRM tools and digital marketing strategies.

Preferred attributes include:

  • An existing network of contacts in OEM/ODM industries (Automotive, Industrial, Consumer Electronics, etc.).
  • Experience working with international clients.
  • A passion for electronics and product development.

We offer:

  • A dynamic and fast-paced work environment.
  • Opportunities for career development and growth.
  • Performance-based incentives.
  • The chance to work on cutting-edge projects across industries.

To apply, send your resume to hr@vasanthasystems.net or apply via our website.

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