
Digital Campaign Specialist
3 days ago
This is a performance-driven position where you'll have the opportunity to make a significant impact on our clients' businesses.
We're looking for a skilled professional who can plan, execute, and optimize campaigns across multiple platforms, including Google Ads and Meta Ads.
- Campaign Management:
- Plan, set up, launch, and optimise campaigns on Google Ads (Search, Pmax) and Meta Ads (Facebook & Instagram)
- Build and maintain account structures that support efficient testing and long-term scale
Conversion Tracking & Platform Integration:
- Set up, test and maintain conversion tracking across platforms (GA4, Meta, Google Ads)
- Troubleshoot and refine attribution setups
- Work with Shopify integrations, conversion APIs, and tagging systems
Performance Optimisation:
- Manage budgets, bids, ROAS targets, and pacing
- Optimise for CPL, CPA, or ROAS depending on client goals
- Use a mix of data and creative testing to improve results over time
Client Communication & Reporting:
- Create short videos to explain strategy, wins, or performance issues
- Prepare reports with clear, meaningful insights
- Bring ideas to internal calls on client performance, rather than just reporting what happened
You will be working closely with our Australian team members to ensure seamless execution and delivery of high-quality results.
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