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Senior Media Planning Specialist
1 month ago
We are looking for a seasoned Media Planning Manager with expertise in OMNI, BARC, YUMI, MAP, and TGI based out of Mumbai. This role involves overseeing the development of media plans and ensuring the timely execution of campaigns for our clients.
About the Role:- Work collaboratively with internal teams to drive successful media campaigns.
- Lead day-to-day media planning activities to optimize campaign performance.
- Engage closely with Brand Managers on the client side to address their queries and provide strategic analysis of campaigns.
- Monitor and share updates on media plan implementation, preparing presentations for clients with insights and corrective measures through data analysis.
- Create, maintain, and share media plans, flowcharts, buying guidelines, budget summaries, and competitor analysis on a weekly and monthly basis.
- Track campaign progress and address any issues related to campaign execution in consultation with senior management.
- Evaluate vendor proposals, discuss projections, impact properties, and partnerships with channels.
- Coordinate with various channels once media campaigns are live.
- Bachelor's Degree and Master's/ PG Diploma in Business Management (Preferred)
- 2-7 years of media planning experience required.
- Excellent written and verbal communication skills.
- Advanced usage of OMNI, BARC, IRS, MAP, and other relevant tools.
- Strong analytical and organizational skills.
- Attention to detail and accuracy.
The estimated salary for this role is ₹1,200,000 - ₹1,800,000 per annum, depending on experience.
