Digital Marketing Strategist
5 days ago
About Us:
Quess Corp Limited is a leading integrated business services provider founded in 2007. Headquartered in Bengaluru, we have expanded significantly.
Job Overview:
We seek an experienced Digital Marketing Strategist to drive growth through paid marketing channels, optimize campaigns for maximum ROI, and use data-driven strategies to enhance performance.
Main Responsibilities:
- Campaign Management: Plan, execute, and optimize paid marketing campaigns across Google Ads, Facebook Ads, Instagram, LinkedIn, and other digital platforms.
- Monitor and analyze campaign performance metrics, making data-driven decisions to improve ROI.
- A/B test ad creatives, targeting options, and landing pages to identify what works best.
Budget Management:
- Manage and allocate marketing budgets effectively to maximize performance.
- Track and report on marketing spend, ensuring campaigns stay within allocated funds and deliver against performance goals.
Data Analysis & Reporting:
- Utilize analytics tools like Google Analytics, SEMrush, and HubSpot to track and report on key performance indicators.
- Generate regular performance reports, providing insights and recommendations for improvement.
- Conduct deep dives into data to uncover trends, insights, and areas for optimization.
SEO & SEM:
- Optimize landing pages and ad copy for search engine marketing (SEM) and search engine optimization (SEO).
- Collaborate with the content team to ensure SEO best practices are followed and performance goals are met.
Collaboration:
- Work closely with the creative team to develop compelling ad creatives that resonate with target audiences.
- Communicate campaign performance and insights with stakeholders.
Market Research & Strategy:
- Conduct market research to identify trends, opportunities, and competitive strategies.
- Stay updated with the latest trends and changes in digital marketing, ensuring our strategies are current and effective.
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