Digital Marketing Strategist

4 days ago


India Alist Full time
Job Overview

Alist is seeking a highly skilled Digital Marketing Strategist to develop and execute performance marketing strategies that drive lead generation and customer acquisition for our B2B SaaS products. The ideal candidate will have a proven track record of successfully leveraging LinkedIn Ads, Instagram Ads, Meta Ads, and Email Marketing to effectively reach and engage our target audience.

This role requires a strong analytical mind with the ability to interpret data and make informed decisions. Proficiency in marketing automation tools and CRM systems is also essential. Additionally, excellent communication and collaboration skills are necessary to work closely with the sales and product teams to align marketing efforts with business goals and product launches.

The successful candidate will be responsible for developing and executing multi-channel marketing campaigns, managing and optimizing campaign performance, analyzing and reporting on results, and utilizing market research and competitor analysis to identify opportunities for growth and differentiation.

The ideal candidate will have at least 5 years of experience in performance marketing and demand generation, specifically in the B2B SaaS industry. A Bachelor's degree in Marketing, Business, or a related field is required. Experience with account-based marketing (ABM) strategies and knowledge of the latest trends and best practices in digital marketing are preferred qualifications.

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