Market Strategy Analyst

2 weeks ago


Mumbai, Maharashtra, India beBeeMarketing Full time ₹ 1,50,00,000 - ₹ 2,50,00,000

Job Overview:

This position involves working with clients to design and implement market mix modelling approaches.

We are looking for a skilled professional to lead the development of MMM using econometric/statistical tools.

  • Act as primary point of contact for client engagements involving MMM.
  • Understand client business challenges, marketing strategy, and objectives to design customized modelling approaches.
  • Translate analytical results into strategic recommendations for media planning and budget allocation.
  • Lead the design, development, and validation of MMM models.
  • Analyse historical media and sales data to identify key drivers of performance.
  • Provide scenario analysis and media optimization insights to guide marketing decisions.
  • Integrate MMM results with other measurement approaches such as MTA, digital attribution, or brand health tracking.


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