Marketing Campaign Manager

2 weeks ago

Bengaluru, Karnataka, India beBeeMarketing Full time ₹ 10,00,000 - ₹ 25,00,000
Role Overview:

We are seeking a proactive Marketing Campaign Manager to lead our on-ground marketing efforts aimed at increasing brand visibility and driving student admissions.

This role is responsible for the end-to-end planning, execution, and performance tracking of offline initiatives such as open houses, orientations, RWA activations, interschool competitions, and community events.

Key Responsibilities:
  • Offline Marketing Strategy & Planning
    • Develop and implement a comprehensive annual offline marketing plan aligned with admission targets and brand positioning.
    • Identify key offline channels, locations, and event formats to maximize reach within target demographics.
    • Create quarterly and monthly activation calendars, timelines, and budgets.
  • Event Management & Execution
    • Lead the planning, promotion, and execution of events such as:
    • Open Houses and School Orientations
    • RWA Activations and Community Outreach Programs
    • Interschool Competitions, Workshops, and Fairs
    • Kiosks, roadshows, and external education events
    • Ensure seamless coordination across internal teams and event stakeholders.
  • Vendor & Partner Management
    • Identify and onboard relevant vendors, agencies, and community partners.
    • Handle negotiations, contracts, and vendor performance monitoring.
  • Cross-Functional Collaboration
    • Work closely with:
    • Admissions Team – to ensure footfall translates into inquiries and conversions.
    • Creative/Content Teams – to produce effective offline marketing collaterals.
    • Digital Marketing Team – to align offline efforts with online campaigns.
  • Performance Monitoring & Reporting
    • Track ROI on events and offline channels, measuring metrics such as:
    • Footfall, lead generation, conversion rates, and brand visibility.
    • Provide regular reports with insights and recommendations for optimization.
  • Budget Management
    • Own the offline marketing budget; ensure judicious use of resources.
    • Identify cost-saving opportunities without compromising effectiveness.
Qualifications & Experience:
  • Bachelor's degree in Marketing, Event Management, Communications, or a related field. MBA preferred.
  • 4–7 years of experience in offline marketing, preferably in education, events, or community engagement.
  • Proven track record of developing and executing offline campaigns that drive measurable outcomes.
  • Excellent organizational, negotiation, and project management skills.
  • Strong communication and interpersonal skills.
  • Proficiency in Excel, PowerPoint, and planning tools.
Preferred Attributes:
  • Strong local network and knowledge of RWA and school ecosystems.
  • Passion for education, community engagement, and brand storytelling.
  • Ability to work independently and manage multiple projects simultaneously.
Work Schedule & Travel:
  • Willingness to work on weekends (especially during peak admission periods).
  • Local travel required for event execution and community engagement.

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