
Marketing Campaign Specialist
2 weeks ago
This role offers the opportunity to drive all aspects of email marketing campaigns, including design, development and execution of marketing campaigns across a variety of automation tools, platforms and tools. The successful candidate will be responsible for implementing best practices in coding/development of email campaigns, delivering long-term solutions for email production efficiency and accuracy, and providing solutions for fellow Marketing Delivery team members. Additionally, the candidate will create advanced email campaigns.
The key focus areas for this role include end-to-end email campaign management, implementing and managing segmentation, campaigns, and journeys/sequences. Basic understanding of web technologies (HTML & CSS at a minimum) is required, along with hands-on experience with Adobe Photoshop application and PSD to HTML conversions using content builders like Visual editor/Taxi for Email. Knowledge of email testing practices (such as A/B Testing, Multivariate Testing, etc.) is also necessary, along with performing proof reading/email rendering tests on Litmus/Email on Acid.
The ideal candidate will ensure campaign health and deliverable execution using project management tools such as Workfront, Appian, Google Docs, Jira, Slack, and Basecamp. They will perform quality analysis as part of peer audit and maintain the quality checklist. Additionally, they will ensure campaign requests are accurately and efficiently fulfilled within agreed timescales and produce and analyze campaign reports on a weekly/monthly basis.
Reports to: Lead or above
Working Conditions/Physical Requirements: Normal office environment. Some travel may be required.
Direct Reports: None
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Marketing Campaign Specialist
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