Digital Influencer Marketing Specialist

3 days ago


Madurai, Tamil Nadu, India beBeeInfluencer Full time ₹ 10,00,000 - ₹ 15,00,000
Job Description

The primary objective of this role is to develop and execute influencer marketing campaigns that align with the brand's objectives. This involves identifying potential influencers, building relationships, coordinating campaigns, and analyzing performance metrics to ensure campaign success.

  • Research and identify potential influencers across various social media platforms (Instagram, YouTube, Twitter, etc.) that align with the brand's target audience and values.
  • Conduct outreach to potential influencers, introducing them to the brand and discussing potential collaboration opportunities.
  • Develop and execute influencer marketing strategies and campaigns in conjunction with the marketing team.
  • Coordinate and manage the logistics of influencer collaborations, including content creation, posting schedules, and deliverables.
  • Ensure all influencer content meets brand guidelines and campaign objectives.
Required Skills & Qualifications

To be successful in this role, you will need to possess the following skills and qualifications:

  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • 2-3 years of experience in influencer marketing, social media marketing, or a related role.
  • Strong understanding of social media platforms and influencer marketing trends.
  • Excellent communication and interpersonal skills.
  • Ability to manage multiple projects and deadlines simultaneously.
  • Proficient in using social media analytics tools and marketing software.


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