Influencer Marketing Strategist

2 weeks ago

Madurai, Tamil Nadu, India beBeeInfluencer Full time ₹ 80,00,000 - ₹ 1,50,00,000
We are seeking a seasoned Influencer Marketing Specialist to spearhead our influencer marketing efforts. This is an exciting opportunity for a creative and strategic thinker to join our team and drive impactful campaigns that exceed client expectations.About the Role:

This role requires a unique blend of artistic vision, business acumen, and technical expertise. As an Influencer Marketing Specialist, you will be responsible for developing and executing comprehensive influencer marketing strategies that align with our clients' goals and objectives.

Key Responsibilities:

  • Campaign Development:

    • Collaborate with cross-functional teams to develop campaign concepts, strategies, and timelines.
    • Determine target audiences, key performance indicators (KPIs), and budget allocations.
    • Source and engage influencers who align with our clients' values and brand messaging.

  • Creative Direction:

    • Provide creative direction and guidance to influencers on content development, tone, and style.
    • Ensure consistency in branding, messaging, and visual identity across all touchpoints.

  • Media Planning:

    • Analyze market trends, consumer behavior, and competitor activity to inform media planning decisions.
    • Select relevant channels, platforms, and ad formats to reach target audiences.

  • Performance Optimization:

    • Track and analyze campaign metrics, including engagement rates, click-through rates, and conversion rates.
    • Identify areas for improvement and implement data-driven optimizations to enhance campaign performance.
Requirements:

  • Expertise in influencer marketing, social media advertising, and content creation.

  • Strong understanding of consumer behavior, market trends, and industry developments.

  • Excellent communication, project management, and analytical skills.

  • A bachelor's degree in Marketing, Communications, or a related field.

What We Offer:

  • A dynamic and supportive work environment that fosters creativity and innovation.

  • Opportunities for professional growth and development in a rapidly evolving industry.

  • Competitive compensation and benefits package.

How to Apply:

If you are a motivated and talented individual who is passionate about influencer marketing, please submit your resume and a cover letter outlining your experience, skills, and achievements.

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