Digital Product Strategist

4 weeks ago


Panchkula, Haryana, India Venus Remedies Limited Full time
Job Overview

Venus Remedies Limited is seeking an experienced Digital Product Strategist to lead the marketing, branding, and strategic development of our D2C brand. In this role, you will drive product positioning, elevate brand identity, and strategize customer acquisition and retention efforts across digital platforms.

We are a D2C business with a portfolio in wellness and healthcare that includes product segments in Pain Management, Sleep Management, Liver Detox, and Nutraceutical Gummies. As a Digital Product Strategist, you will work closely with cross-functional teams to ensure consistent messaging and a seamless user experience, building a brand that resonates with our target market.

Key Responsibilities
  • Collaborate with designers and engineers to deliver customer-centric experiences by leveraging customer insights and data to enhance UX/UI, ensuring an intuitive and engaging shopping experience.
  • Lead the adoption of new tools and platforms to streamline operations and improve customer experience, such as CRM systems, analytics dashboards, and personalization tools.
  • Assess and implement Martech solutions to support customer engagement and brand growth, including E Commerce, online business, and website CMS.
  • Utilize data analytics tools to gather customer insights, monitor product performance, and identify opportunities for growth, driving A/B testing and other optimization tactics to refine marketing and product strategies.
  • This role offers huge exposure to 'Business', right from launching products to building brands, creating large and happy customer bases, and creating a strong P&L for a business.
Requirements
  • Bachelor's degree in Technology; a masters in Design, Business, or a related field is preferred.
  • 3+ years of experience in brand building, digital marketing, and UX/UI principles.
  • Strong knowledge of data analytics tools (e.g., Google Analytics, Tableau) and experience with A/B testing, customer journey mapping, and persona development.
  • Exposure to design tools (e.g., Adobe Creative Suite, Figma, Sketch) and martech platforms (CRM, CMS, personalization tools).
  • Excellent communication skills with the ability to influence and align cross-functional teams.
  • Analytical, organized, and proactive in using insights to drive continuous improvement.
Salary and Benefits

The estimated salary for this role is ₹25,00,000 - ₹35,00,000 per annum, depending on experience and qualifications. Additionally, we offer a comprehensive benefits package, including health insurance, retirement planning, and professional development opportunities.



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