Marketing Operations Leadership Role

4 days ago

Vizag, Andhra Pradesh, India beBeeStrategic Full time ₹ 24,36,000 - ₹ 29,96,000
Job Title: Strategic Operations Director

This is a pivotal role that demands exceptional leadership skills, strategic vision, and operational expertise.

Key Responsibilities:
  • Liaise with cross-functional teams to deliver seamless event production from conceptualization to execution.
  • Translate client objectives into targeted event experiences leveraging data-driven insights.
  • Collaborate with creative teams to ensure event design aligns with broader marketing campaign goals.
Client Partnership & Campaign Management:
  • Serve as primary point of contact for assigned client accounts, leading client calls, presenting campaign strategies, and providing regular performance updates.
  • Collaborate with account management to develop integrated marketing campaigns where events drive lead generation and brand engagement.
  • Manage campaign timelines, budgets, and deliverables across multiple clients simultaneously.
Team Management:
  • Oversee a team of 20-30 full-time employees including Regional Customer Success Managers, Audience Acquisition Team Leads, Campaign Specialists, and Data Research Associates.
Performance & Analytics:
  • Track and analyze campaign performance metrics, connecting event activities to marketing outcomes and ROI.
  • Use audience data and campaign insights to continuously optimize event experiences and operational processes.
  • Provide detailed post-event analysis and recommendations for future campaigns.
Required Qualifications:Experience:
  • 12-15 years of progressive experience in marketing operations, event marketing, or experiential marketing with demonstrated leadership responsibility.
  • Proven track record managing events at marketing agencies or in-house marketing teams.
  • Experience with both micro-events and large-scale productions across various industries.
  • Background in campaign management with understanding of marketing attribution and ROI measurement.
Skills:
  • Strong project management capabilities with experience using tools like Asana, Monday.com, or similar platforms.
  • Vendor management experience including contract negotiation and relationship building.
  • Proficiency with marketing technology stack including CRM systems, event platforms, and analytics tools.
  • Understanding of integrated marketing campaigns and cross-channel optimization.
Competencies:
  • Client-facing communication skills with ability to present strategies and manage expectations.
  • Data-driven mindset with experience using audience insights to inform event design.
  • Crisis management abilities with proven experience handling real-time event challenges.
  • Team coordination skills for managing freelancers, temporary staff, and external partners.
Preferred Qualifications:
  • Experience at experiential marketing agencies or event marketing firms.
  • Background in B2B marketing with understanding of lead generation and nurturing processes.
  • Project management certification (PMP or equivalent).
  • Experience with marketing automation platforms and lead management systems.

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