Senior UX Research Lead

1 day ago

Anand, Gujarat, India beBeeUserExperience Full time ₹ 20,00,000 - ₹ 30,00,000
User Experience Researcher

We're seeking a seasoned User Experience Researcher to lead our efforts in understanding customer needs and behaviors across our digital ecosystem.

You will design and execute research studies, including usability tests, surveys, field studies, diary studies, and in-depth interviews.

Utilizing research findings, you'll create personas, journey maps, and experience frameworks that inform product design decisions.

Collaborating with cross-functional teams, you'll ensure user insights are embedded into product roadmaps.

Evaluating existing digital journeys, you'll recommend improvements to enhance usability and conversion.

  • Apply mixed-methods research (qualitative + quantitative) and partner with analytics teams to validate findings.
  • Develop expertise in usability testing, contextual inquiry, interviews, surveys, heuristic evaluations, and A/B testing.
  • Familiarity with tools like Dovetail, Maze, Lookback, Optimal Workshop, UserTesting, Google Analytics, Mixpanel, or Amplitude is a plus.
Eligibility Criteria
  • Bachelor's/Master's degree in Human-Computer Interaction, Cognitive Psychology, Design, Behavioral Science, or related field.
  • 3–5 years of experience as a UX Researcher or in a similar role within digital-first organizations.
  • Excellent communication and stakeholder management skills; ability to influence product decisions with evidence.
Preferred Skills
  • Prior experience in BFSI, fintech, or large-scale B2C products.
  • Familiarity with UX design tools (Figma, Adobe XD, Sketch) for collaboration.
  • Knowledge of financial services workflows and unit economics (e.g., lending journeys, KYC, payments).

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