Lead User Retention Specialist

4 days ago

Nellore, Andhra Pradesh, India beBeeRetention Full time ₹ 10,00,000 - ₹ 15,00,000

Job Title: Engagement Strategist

We are seeking a skilled Engagement Strategist to develop and execute in-app user engagement, retention, and loyalty strategies.

  • Create gamification-led experiences to drive repeat usage and behavioral stickiness.
  • Design and deploy strategies that increase app usage, session time, and repeat behavior among our existing user base.
  • Identify and implement loyalty and rewards frameworks to recognize and retain high-intent users.
  • Leverage in-app behavioral data to understand user intent signals and cross-product affinities.

This role sits at the intersection of marketing, product, and analytics—responsible for designing and deploying strategies that drive long-term user growth.

Key Responsibilities:

  • Develop automated engagement journeys across push notifications, in-app messaging, WhatsApp, SMS, and other owned channels.
  • Conceptualize and execute reactivation workflows for dormant or inactive users.
  • Define and own core KPIs: returning user %, engagement frequency, feature repeat rate, retention cohorts, and churn recovery rate.

Required Skills:

  • Previous experience in lifecycle marketing, CRM, growth, or product marketing.
  • Strong understanding of fintech consumer motivations, especially in underserved or first-time credit segments.
  • Familiarity with marketing automation and analytics tools such as MoEngage, WebEngage, Clevertap, Mixpanel.

Benefits:

  • Increase in returning user base and app re-engagement rates.
  • Consistent improvement in DAU, MAU, and session time.
  • Loyalty mechanisms that drive feature repeatability.

Reporting to: CBO and Co-founder

Collaborates with: Product, Brand, Performance Marketing, Data, and Engineering teams.

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