Sales and Marketing Strategist for EdTech

5 days ago


Chennai, Tamil Nadu, India I, Saras Full time

About our EdTech company:

I Saras is an EdTech startup that leverages AI to create personalized mentorship and teaching solutions for students. We are seeking a highly motivated Sales and Marketing Specialist to drive user acquisition and engagement.

Key Responsibilities:

  • Develop and execute strategies to drive user acquisition and engagement.
  • Manage the sales pipeline, focusing on developing and advancing sales opportunities.
  • Collaborate with the team to train sales and service professionals on pipeline management, people management, and sales and customer service skills.

Marketing Responsibilities:

  • Analyze consumer behavior to determine customer personas and run growth experiments.
  • Build relationships with influencers, institutions, and student communities to drive marketing efforts.
  • Create compelling content to communicate the value proposition to students and engage with them effectively.
  • Track key metrics such as MAUs, conversion rates, and adjust strategies accordingly.

Requirements:

  • MBA from a top-tier institution (IIM preferred).
  • 0-2 years of experience in growth marketing or user acquisition, preferably in a startup or tech environment.
  • Strong analytical mindset with a data-driven approach, creativity in user acquisition strategies, and excellent written and verbal communication skills.
  • Interest in EdTech.

Selection Criteria:

  • Select candidates with a strong track record in sales and marketing.
  • Probation: Scale to 1,000 MAUs within the first contract term.
  • Equity worth up to 2 Crores.

Why work with us?

At I Saras, you will have the opportunity to impact the education of millions of students, enjoy fast career growth, and work with cutting-edge AI applications in a collaborative and innovative environment.


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