Sales and Marketing Strategist for EdTech
5 days ago
About our EdTech company:
I Saras is an EdTech startup that leverages AI to create personalized mentorship and teaching solutions for students. We are seeking a highly motivated Sales and Marketing Specialist to drive user acquisition and engagement.
Key Responsibilities:
- Develop and execute strategies to drive user acquisition and engagement.
- Manage the sales pipeline, focusing on developing and advancing sales opportunities.
- Collaborate with the team to train sales and service professionals on pipeline management, people management, and sales and customer service skills.
Marketing Responsibilities:
- Analyze consumer behavior to determine customer personas and run growth experiments.
- Build relationships with influencers, institutions, and student communities to drive marketing efforts.
- Create compelling content to communicate the value proposition to students and engage with them effectively.
- Track key metrics such as MAUs, conversion rates, and adjust strategies accordingly.
Requirements:
- MBA from a top-tier institution (IIM preferred).
- 0-2 years of experience in growth marketing or user acquisition, preferably in a startup or tech environment.
- Strong analytical mindset with a data-driven approach, creativity in user acquisition strategies, and excellent written and verbal communication skills.
- Interest in EdTech.
Selection Criteria:
- Select candidates with a strong track record in sales and marketing.
- Probation: Scale to 1,000 MAUs within the first contract term.
- Equity worth up to 2 Crores.
Why work with us?
At I Saras, you will have the opportunity to impact the education of millions of students, enjoy fast career growth, and work with cutting-edge AI applications in a collaborative and innovative environment.
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