Video Marketing Specialist

3 weeks ago


Pune, Maharashtra, India Amber Full time
About Amber

Amber is a leading online platform for students to book long-term accommodations near their universities, eliminating the hassle of negotiation and paperwork.

We are the largest and fastest-growing student housing platform globally, with over 1 million units listed in 6 countries and across 100+ cities.

The role requires a creative and analytical individual who can develop and execute YouTube-focused video marketing strategies, collaborating with production teams to create engaging content and optimize it for maximum visibility.

Key Responsibilities:

  • Develop and execute video marketing strategies, creating engaging content aligned with brand messaging and product launches.
  • Actively participate on-camera, collaborate with production teams on scripting, storyboarding, and directing, while optimizing titles, descriptions, and thumbnails for maximum visibility.
  • Leverage YouTube Analytics for performance insights, make data-driven improvements, and repurpose videos across platforms like social media and blogs to ensure consistent messaging.
  • Write supporting content for video marketing, including scripts, blog posts, and social media copy, enhancing video reach.
  • Develop compelling, conversion-driven product page content optimized for search engines, ensuring both engagement and SEO performance.
  • Stay updated with trends and experiment with new formats to boost audience interaction.


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