Video Marketing Specialist
3 weeks ago
Amber is a leading online platform for students to book long-term accommodations near their universities, eliminating the hassle of negotiation and paperwork.
We are the largest and fastest-growing student housing platform globally, with over 1 million units listed in 6 countries and across 100+ cities.
The role requires a creative and analytical individual who can develop and execute YouTube-focused video marketing strategies, collaborating with production teams to create engaging content and optimize it for maximum visibility.
Key Responsibilities:
- Develop and execute video marketing strategies, creating engaging content aligned with brand messaging and product launches.
- Actively participate on-camera, collaborate with production teams on scripting, storyboarding, and directing, while optimizing titles, descriptions, and thumbnails for maximum visibility.
- Leverage YouTube Analytics for performance insights, make data-driven improvements, and repurpose videos across platforms like social media and blogs to ensure consistent messaging.
- Write supporting content for video marketing, including scripts, blog posts, and social media copy, enhancing video reach.
- Develop compelling, conversion-driven product page content optimized for search engines, ensuring both engagement and SEO performance.
- Stay updated with trends and experiment with new formats to boost audience interaction.
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