Digital Marketing Specialist

4 weeks ago

Pune, Maharashtra, India Ecolab Full time

At Ecolab, we're seeking a skilled Digital Marketing Specialist to join our Marketing division in Pune, India. As a key member of our team, you will be responsible for authoring, loading, and maintaining high-quality content on multiple digital channels, ensuring a user-centric approach to the presentation of key marketing assets.

Key Responsibilities:

  • Content Authoring / Loading – Execute loading of content onto predefined site templates and ensure accurate content representation, collaborating with designers, copywriters, digital strategists, and DAM Specialists.
  • Web / Application Basic Development – Understand web structure and components, provide basic back-end development to implement technical SEO recommendations and optimize URL structures.
  • Quality Assurance - Conduct quality reviews on iterated digital deliverables for campaign launch against established brand guidelines (SEO Compliance).
  • Ad-hoc Technical Support - Manage support inboxes to communicate with divisions and ensure timely resolution of incoming inquiries and ad-hoc issues.
  • Hands-on experience with digital communications, digital channel management, and SEO/SEM.
  • Strong digital content creation skills, including graphic design and video capabilities.
  • Proficiency with web tools and technologies (portals, DAMs, CMS).
  • Experience working with Ecolab's current digital marketing technologies (Sitecore, Google Analytics).
  • Knowledge of basic HTML code.
  • Contribute to knowledge management activities by identifying and updating knowledge as requested and required.
  • Support continuous improvement initiatives by identifying opportunities and participating in improvement projects.

Requirements:

  • Degree and less than 2 years' experience.
  • Basic experience with database management systems, including database design, querying, and management.
  • Strong attention to detail and consistency.
  • Positive team player.
  • Excellent time and self-management skills.
  • Technical experience in programming languages (Python, Java, C++, HTML, CSS), Project Management software, Web Content Management Systems (Sitecore), Microsoft Office (Excel, Word).
  • Professional working proficiency in English.

About Ecolab:

A trusted partner for millions of customers, Ecolab is a global sustainability leader offering water, hygiene, and infection prevention solutions and services that protect people and the resources vital to life. Building on a century of innovation, Ecolab has annual sales of $14 billion, employs more than 47,000 associates, and operates in more than 170 countries around the world. The company delivers comprehensive science-based solutions, data-driven insights, and world-class service to advance food safety, maintain clean and safe environments, and optimize water and energy use. Ecolab's innovative solutions improve operational efficiencies and sustainability for customers in the food, healthcare, life sciences, hospitality, and industrial markets.

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