Business Growth Expert

5 days ago

Bengaluru, Karnataka, India beBeeDigital Full time ₹ 1,00,00,000 - ₹ 2,00,00,000
Performance Marketing Specialist

This role involves driving customer acquisition and revenue growth across various digital channels.

Key Responsibilities:
  • Develop and execute performance marketing strategies to drive results, focusing on SEM, paid social, display advertising, and affiliate marketing.
  • Plan, execute, and optimize digital advertising campaigns to meet key performance indicators such as CAC, CPA, ROAS, and conversion rates.
  • Conduct keyword research and audience targeting to improve campaign performance and maximize return on investment.
  • Monitor campaign performance, analyze key metrics, and provide actionable insights to optimize performance and drive continuous improvement.
  • Utilize data analytics tools and attribution models to track campaign effectiveness and identify opportunities for optimization.

The ideal candidate will have a proven track record of managing and optimizing digital advertising campaigns across multiple channels, with a strong understanding of SEM, paid social, display advertising, and affiliate marketing.

Qualifications:
  • Bachelor's degree in Marketing, Advertising, Business, or related field.
  • 3+ years of experience in digital marketing, with a focus on performance marketing and customer acquisition.
  • Proficiency in digital advertising platforms such as Google Ads, Facebook Ads Manager, LinkedIn Ads, and programmatic advertising platforms.
  • Strong analytical skills with the ability to analyze complex data sets, draw actionable insights, and make data-driven decisions.

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