Chief Media Strategist

2 days ago

Mumbai, Maharashtra, India beBeeLeadership Full time ₹ 15,00,000 - ₹ 20,00,000
Job Title:

Strategic Media Planner

">Job Description:

We are seeking a highly experienced Strategic Media Planner to lead all media planning efforts for our clients. This role is crucial for maximizing the impact of advertising campaigns by devising optimal media and execution strategies, ensuring cost-effectiveness, and driving significant returns on advertising spend.

Key Responsibilities:

  • Client Relationship & Strategy: Act as the single point of contact with clients to service all their media needs. This involves understanding their wants, needs, and objectives to make critical decisions about the most appropriate media channels for specific campaigns.
  • Media Strategy & Execution Maximization: Responsible for maximizing the impact of advertising campaigns by devising the most appropriate media strategy and execution strategy. This includes maximizing returns on advertising cost-effectively and providing inputs for effective promotional activities, while maintaining total cost control on media spends for the client.
  • Hands-on Strategic Planning: Play a hands-on role in drafting and devising annual media strategies, making annual presentations, and conducting campaign evaluations, in addition to regular planning responsibilities.
  • Operational Accountability: Take full operational accountability and maintain complete control of all client-related media activities, both internally and with the client.
  • Innovative Media Solutions: Think creatively and develop innovative strategies to ensure marketing campaigns reach the right target audience in the most effective way possible.
  • Media Suitability Assessment: Assess the impact and suitability of different types of media for targeting specific markets that clients aim to reach.
  • Data Analysis & Insights: Analyze data and information about different media channels, considering consumer behavior, circulation, audience trends, and the impact of various methods.
  • Customer Engagement Strategies: Devise or recommend strategies for effectively using certain media to attract and retain customers, increase brand recognition, and maintain customer satisfaction and loyalty.
  • Brand Awareness through Media: Apply knowledge of media and communication platforms to identify the most appropriate mediums for building awareness of a client's brand.
Required Skills:
  • Strong Leadership Capabilities: Manage a team effectively.
  • Strong Analytical Background: Strong knowledge of statistical analysis methods.
  • Excellent Presentation Skills: Present ideas clearly and confidently.
  • Positive Attitude: Self-starter attitude with a desire to exceed expectations at every opportunity.
  • Attention to Detail: Highly organized and focused on work quality.
  • Flexibility: Adaptability and the ability to learn quickly in various technical and creative environments, while delivering quality work in tight deadlines.
  • Knowledge of Media Theory: Superior knowledge of media theory and terminology, including traditional and social media reference.
  • Communication Skills: Strong verbal and written communication skills.
  • Commercial Awareness: Strong commercial awareness with effective organizational abilities.

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