Senior Digital Outreach Specialist

1 week ago

Pushkar, Rajasthan, India beBeeCampaign Full time ₹ 15,00,000 - ₹ 20,00,000
Digital Campaign Strategist

Design, execute, and optimize digital outreach strategies to improve collections performance.

This role involves managing digital vendors, campaign platforms, and analytics to drive customer engagement and recovery across delinquency buckets.

  • Digital Campaign Strategy:
  • Develop multi-channel digital campaigns tailored to customer segments and delinquency stages.
  • Utilize campaign builder platforms to configure and allocate customer segments across channels, vendors, and delinquency buckets.
  • Continuously monitor and refine allocation rules to optimize recovery outcomes and operational efficiency.
  • Vendor Management:
  • Manage digital campaign vendors and platforms, ensuring performance, compliance, and seamless integration with internal systems.
  • Track vendor KPIs such as engagement rate, PTP conversion, and recovery performance.
  • Analytics & Optimization:
  • Leverage campaign analytics to monitor performance and identify improvement opportunities.
  • Use A/B testing, segmentation analysis, and predictive modeling to refine outreach strategies.
  • Compliance & Documentation:
  • Prepare and maintain documentation for compliance audits and Operational Risk Management (ORM).
  • Ensure all campaigns and vendor activities adhere to regulatory guidelines, data privacy norms, and internal policies.
Qualifications & Skills:

Education:

  • Bachelor's or Master's degree in Marketing, Business, Analytics, or related field.

Experience:

  • 5-10 years in digital marketing, collections strategy, or campaign management.
  • Experience in financial services, NBFCs, or fintech preferred.

Technical Skills:

  • Proficiency in campaign platforms, SQL, and visualization tools.
  • Familiarity with CRM systems, CFRs, and data integration workflows.
  • Understanding of compliance frameworks and ORM documentation.

Soft Skills:

  • Strong analytical and problem-solving abilities.
  • Excellent communication and stakeholder management.
  • Ability to work in a fast-paced, cross-functional environment.

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