Product Marketing Specialist

1 week ago

Noida, Uttar Pradesh, India beBeeMarketing Full time ₹ 15,00,000 - ₹ 20,00,000

Job Overview

This role focuses on product marketing, encompassing strategic initiatives to develop and communicate the value proposition of products to target audiences.

  • Develop compelling content such as product videos, demos, whitepapers, and case studies to educate and persuade potential customers.
  • Collaborate with cross-functional teams to ensure consistent messaging across all channels.
  • Work closely with sales teams to create sales enablement materials and train them to effectively sell products.
  • Launch and promote products through go-to-market strategies, developing marketing campaigns and collaborating on events and webinars.
  • Monitor key performance indicators (KPIs) such as product adoption, revenue, and customer feedback to measure success.

Key Responsibilities

  • Conduct market research to deeply understand the market, competition, and target audience.
  • Be creative and innovative in promoting products and engaging the target audience.
  • Manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a high-activity environment.

Requirements

  • Intellectually curious and passionately persistent with a penchant for delivering high-quality work.
  • Demonstrated ability to work individually while collaborating with team members.
  • Strong technical competencies in Salesforce, Microsoft 365, Tableau, Google Analytics, Workfront, and LinkedIn.

Preferred Skills

  • Other Martech, content creation, or productivity tools.

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