Product Marketing Specialist

2 weeks ago

Noida, Uttar Pradesh, India Flywheelr Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Who We Are

Flywheelr helps C-suite executives build authentic thought leadership and strengthen their personal brand through strategic content and storytelling. BrandStori.AI is our platform designed for IT services companies to audit and improve their website messaging, making it clearer and more compelling for their buyers. Together, we combine services and technology to help our clients communicate with clarity and impact.

Role Overview

We're looking for a Product Marketing Manager who can bridge strategy and execution to help us reach the right audiences with the right message. You'll own positioning, messaging, and multi-channel campaigns including social media and LinkedIn advertising to drive awareness, adoption, and engagement for our services and products. This is a collaborative role working closely with leadership, product, sales, and creative teams.

Key Responsibilities

  • Develop and execute product marketing strategies that drive demand and adoption.
  • Define and refine product positioning and messaging tailored to target audiences.
  • Plan and manage social media campaigns, especially on LinkedIn, YouTube, and other social media platforms to grow brand awareness and engagement.
  • Manage and optimize LinkedIn ad campaigns, audience targeting, and budgets.
  • Conduct market research and competitive analysis to inform positioning and messaging.
  • Collaborate with sales and leadership to ensure alignment of marketing and business goals.
  • Develop marketing collateral (presentations, case studies, sales sheets, website content).
  • Work with content creators and designers to deliver engaging, on-brand materials.
  • Measure and report on campaign performance with actionable insights.

Desired Skills & Experience

  • 3–6 years in Product Marketing, Growth Marketing, or similar roles (preferably in B2B SaaS or technology services).
  • Strong understanding of positioning, messaging frameworks, and buyer personas.
  • Proven experience managing LinkedIn campaigns and other social media initiatives.
  • Familiarity with social media strategy and content planning.
  • Excellent written and verbal communication skills.
  • Ability to conduct competitive analysis and distill complex information into clear messaging.
  • Comfortable collaborating across teams and managing multiple projects.
  • Data-driven mindset with the ability to analyze campaign results and optimize accordingly.
  • Self-starter who thrives in a fast-paced, dynamic environment.

Nice to Have

  • Experience working in early-stage startups or fast-growing environments.
  • Familiarity with marketing automation tools.
  • Background in SaaS, IT services, or technology products.
  • Understanding of SEO and content marketing best practices.

What We Offer

  • Opportunity to help shape marketing strategy and brand voice.
  • Collaborative, flexible, and growth-oriented work environment.
  • Learning and development opportunities.
  • A chance to make a real impact on company growth and positioning.

How to Apply

Please share your updated resume and a short cover letter describing why you're a great fit for this role. Feel free to include examples of successful campaigns or projects you've worked on.

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